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This text encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and ...Show synopsisThis text encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level text to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely.Hide synopsis
Edition: 3rd Updtd Media Enhanced ed. Illustrated.
Publisher: Mcgraw-Hill (Tx)
Description:Good. Light shelf wear and minimal interior marks. Millions of...Good. Light shelf wear and minimal interior marks. Millions of satisfied customers and climbing. Green Earth Books is the name you can trust, guaranteed. Spend Less. Read More.
Description:Good Condition. The text has highlighting, the cover has wear...Good Condition. The text has highlighting, the cover has wear with light front corner curl and creases. Quantity Available: 1. ISBN: 0072998377. ISBN/EAN: 9780072998375. Inventory No: 1560798753.
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