Find Your Next Favorite Book
New books for fans of fiction
Our Money-Back Guarantee

ISBN: 0072964723 / ISBN-13: 9780072964721

Contemporary Advertising

by

"Contemporary Advertising, 11/e", is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is ... Show synopsis

Find your copy

Buy it from  $0.99
Buy new from  $20.99

Change currency
  • Contemporary Advertising (Irwin/McGraw-Hill) – Unknown binding (2005)
    by William F Arens

    Contemporary Advertising

    Unknown binding, Irwin/McGraw-Hill
    2005
    English
    10th ed.
    736 pages

    ISBN: 0072964723
    ISBN-13: 9780072964721

    "Contemporary Advertising, 10/e", is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated ... Show more

  • 1. Hardcover, Irwin/McGraw-Hill, 2005

    $0.99

    Add to Cart

    Description: Book shows a small amount of wear-very good condition. Selection...

    Show details
  • 2. Hardcover, Irwin/McGraw-Hill, 2005

    $0.99

    Add to Cart

    Description: This book shows minor wear and is in very good condition. Blue...

    Show details
  • 3. Hardcover, Irwin/McGraw-Hill, 2005

    $0.99

    Add to Cart

    Condition:
    Good

    Ships from:
    MD, USA

    Description: Good. Book shows minor use. Cover and Binding have minimal wear...

    Show details
  • 4. Hardcover, Irwin/McGraw-Hill, 2005

    $0.99

    Add to Cart

    Condition:
    Good

    Ships from:
    NV, USA

    Description: Good. Book has some visible wear on the binding, cover, pages....

    Show details
  • 5. Hardcover, Irwin/McGraw-Hill, 2005

    $0.99

    Add to Cart

    Condition:
    Good

    Ships from:
    MI, USA

    Description: Good. Minimal damage to cover and binding. Pages show light use...

    Show details
  • 6. Hardcover, Irwin/McGraw-Hill, 2005

    $0.99

    Add to Cart

    Condition:
    Good

    Ships from:
    CT, USA

    Description: Good. Book shows a small amount of wear to cover and binding....

    Show details
  • 7. Hardcover, Irwin/McGraw-Hill, 2005

    $0.99

    Add to Cart

    Condition:
    Fair

    Ships from:
    TX, USA

    Description: Fair. Book selection as BIG as Texas.

    Show details
  • 8. Hardcover, Irwin/McGraw-Hill, 2005

    $0.99

    Add to Cart

    Description: Very Good. Great condition for a used book! Minimal wear....

    Show details
  • 9. Hardcover, Irwin/McGraw-Hill, 2005

    $0.99

    Add to Cart

    Description: Good. Connecting readers with great books since 1972. Used books...

    Show details
  • 10. Hardcover, Irwin/McGraw-Hill, 2005

    $0.99

    Add to Cart

    Condition:
    Good

    Ships from:
    IN, USA

    Description: Good. Shows some signs of wear, and may have some markings on...

    Show details

Reviews of Contemporary Advertising

Overall customer rating: 5.000
GEORGE B

All about advertising

by GEORGE B on Aug 9, 2011

"Contemporary Advertising" is a comprehensive book about what is advertising in its various forms. It distinguishes from other books about advertising through readability; it is not just a dry manual, it is written with style and has many stories. Also, it makes us understand how advertising is related with the marketing processes and general business strategy. A great tool for every student in advertising and marketing area.

Read more...
Love it or hate it? Review it now

Discussions about Contemporary Advertising

Start a new discussion
  1. What's on your mind? Review post guidelines

Join Today!

Share your ideas with other community members

Create account

Already a member?

Log in now

Get $300 in coupons and other goodies. Sign up for newsletter No, thank you.

You're signed up (and we you). Watch for our Welcome e-mail and your first coupon. Thanks!