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ISBN: 0072882565 / ISBN-13: 9780072882568

Public Relations Writing: The Essentials of Style and Format

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This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations ... Show synopsis

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  • Public Relations Writing: The Essentials of Style and Format (NAI) (McGraw-Hill Humanities/Social Sciences/Languages) – Trade paperback (2004)
    by Thomas H Bivins

    Public Relations Writing: The Essentials of Style and Format (NAI)

    Trade paperback, McGraw-Hill Humanities/Social Sciences/Languages
    2004
    English
    5th ed.
    384 pages

    ISBN: 0072882565
    ISBN-13: 9780072882568

    This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered to give students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public ... Show more

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