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ISBN: 0072537728 / ISBN-13: 9780072537727

Contemporary Advertising


"Contemporary Advertising, 11/e", is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is ... Show synopsis

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Reviews of Contemporary Advertising

Overall customer rating: 5.000

All about advertising

by GEORGE B on Aug 9, 2011

"Contemporary Advertising" is a comprehensive book about what is advertising in its various forms. It distinguishes from other books about advertising through readability; it is not just a dry manual, it is written with style and has many stories. Also, it makes us understand how advertising is related with the marketing processes and general business strategy. A great tool for every student in advertising and marketing area.

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