"Contemporary Advertising, 11/e", is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is ...Show synopsis"Contemporary Advertising, 11/e", is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.Hide synopsis
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Description:Good. Contemporary Advertising (McGraw-Hill/Irwin Series in...Good. Contemporary Advertising (McGraw-Hill/Irwin Series in Marketing) This book is in Good condition. Buy with confidence. We ship from multiple location.
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Description:New. Sewn binding. Cloth over boards. 736 p. Contains:...New. Sewn binding. Cloth over boards. 736 p. Contains: Illustrations. McGraw-Hill/Irwin Series in Marketing. Audience: General/trade.
"Contemporary Advertising" is a comprehensive book about what is advertising in its various forms.
It distinguishes from other books about advertising through readability; it is not just a dry manual, it is written with style and has many stories.
Also, it makes us understand how advertising is related with the marketing processes and general business strategy.
A great tool for every student in advertising and marketing area.
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