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ISBN: 0072465212 / ISBN-13: 9780072465211

E-Commerce

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'Rayport and Jaworski have defined the 'space'. "E-Commerce" is a primary weapon in the e-business frontier. Do not let your competitors read this ... Show synopsis

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  • E-Commerce (Irwin/McGraw-Hill) – Hardcover (2000)
    by Jeffrey F Rayport, Bernard J Jaworski

    E-Commerce

    Hardcover, Irwin/McGraw-Hill
    2000
    English
    456 pages

    ISBN: 0072465212
    ISBN-13: 9780072465211

    Once every decade a book comes along that becomes the standard in a field of study, the indispensable reference that every thoughtful practitioner must have on the shelf. Like Samuelson in Economics, Drucker in Management, and Porter in Strategy, Rayport and Jaworski have written what leaders in the New Economy are calling the standard in e-commerce strategy formulation. "e-Commerce" presents managers and strategists with road-tested frameworks for competing in the New Economy. This presentation is organized to facilitate ... Show more

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