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ISBN: 0071762345 / ISBN-13: 9780071762342

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)

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How to build a brand's popularity by being authentic, engaging, and transparent on Facebook and other social media sites.

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  • Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (and Other Social Networks) (McGraw-Hill) – Trade paperback (2011)
    by Dave Kerpen

    Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (and Other Social Networks)

    Trade paperback, McGraw-Hill
    2011
    English
    260 pages

    ISBN: 0071762345
    ISBN-13: 9780071762342

    Yes, you do have to be liked by everyone! Real friends communicate with honesty, listen closely, and aren't afraid to admit when they're wrong. If you want to succeed in social media, you have to behave the same way. Likeable Social Media provides 18 strategies for creating an authentic "brand personality" through Facebook and other social media platform. Social-media marketing guru Dave Kerpen reveals the secrets to building a brand's popularity by being authentic, engaging, and transparent on Facebook and other social ... Show more

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