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ISBN: 0071284400 / ISBN-13: 9780071284400

Advertising and Promotion: An Integrated Marketing Communications Perspective

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  • Advertising and Promotion: An Integrated Marketing Communications Perspective (McGraw Hill Higher Education) – Paperback (2008)
    by George E. Belch, Michael A. Belch

    Advertising and Promotion: An Integrated Marketing Communications Perspective

    Paperback, McGraw Hill Higher Education
    2008
    8th edition.
    864 pages

    ISBN: 0071284400
    ISBN-13: 9780071284400

  • Advertising and Promotion: an Integrated Marketing Communications Perspective (International Edition)

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nyasha

integrated marketing planning

what marketing objectives do service providers consider concerning the consistency of their service

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