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ISBN: 0071149465 / ISBN-13: 9780071149464

Strategic Management of Technology and Innovation

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Takes the perspective of the general manager at the product line, business unit, and corporate levels. This book addresses the interaction between ... Show synopsis

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  • Strategic Management of Technology and Innovation (McGraw-Hill Education (ISE Editions)) – Paperback (1995)
    by Robert A. Burgelman, Modesto A. Maidique, Steven C. Wheelwright (Revised by)

    Strategic Management of Technology and Innovation
    Cover may not depict edition offered for sale

    Paperback, McGraw-Hill Education (ISE Editions)
    1995
    International 2 Revised ed.
    923 pages

    ISBN: 0071149465
    ISBN-13: 9780071149464

    Focusing on the strategic management of technology and innovation, this text combines text and cases. It features Harvard cases together with a section on developing new products and new business.

  • 1. Paperback, McGraw-Hill Education (ISE Editions), 1995

    $75.11

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    Condition:
    Good

    Ships from:
    HERTFORDSHIRE, UNITED KINGDOM

    Description: Good. Ships from UK in 48 hours or less (usually same day)....

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  • 2. Paperback, McGraw-Hill Education (ISE Editions), 1995

    $76.98

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    Description: Very good. 1 volume, please be aware of language, air mail...

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