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The New Positioning: The Latest on the World's # 1 Business Strategy

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Positioning, which has sold 400,000 copies in English, has defined marketing since it was published 15 years ago. Jack Trout, coauthor of this classic book, has taken positioning to the next level--in a path-breaking volume that is the marketing treatise for the next decade. He demonstrates what it takes to keep companies moving onward and upward.

The New Positioning: The Latest on the World's #1 Business Strategy 1997, McGraw-Hill

ISBN-13: 9780070653283

Trade paperback

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The New Positioning: The Latest on the World's #1 Business Strategy 1995, McGraw-Hill Companies

ISBN-13: 9780070652910

Hardcover

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The New Positioning: The Latest on the World's # 1 Business Strategy 1995, McGraw-Hill Inc.,US, New York

ISBN-13: 9780071147798

Paperback

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The New Positioning: The Latest on the World's #1 Business Strategy 1995, Soundelux Audio Publishing

ISBN-13: 9781559351935

Audiobook cassette

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