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ISBN: 0062006193 / ISBN-13: 9780062006196

Brainsteering: A Better Approach to Breakthrough Ideas

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[The Coynes'] logical thinking exercises will help readers to maximize their ideation skills, both by systematically exploring every possible nook ... Show synopsis

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  • Brainsteering: A Better Approach to Breakthrough Ideas (HarperBusiness) – Hardcover (2011)
    by Kevin P Coyne, Shawn T Coyne

    Brainsteering: A Better Approach to Breakthrough Ideas

    Hardcover, HarperBusiness
    2011
    English
    237 pages

    ISBN: 0062006193
    ISBN-13: 9780062006196

    At some point, we've all been forced to endure meetings centered on the usually frustrating and rarely productive strategy for generating ideas known as brainstorming.Hamstrung by undisciplined thinking, these sessions often suffer from directionless stream-of-consciousness chatter, unclear action steps, and the inevitable devil's advocates who bring creativity to a halt. At the end, no innovation solutions have emerged, people are frustrated and cynical, and business begins to suffer. There must be a better way. In ... Show more

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