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ISBN: 0029250900 / ISBN-13: 9780029250907

Competitive Advantage: Creating and Sustaining Superior Performance

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"Competitive Advantage" extends Porter's proven analytical techniques to the discreet activities of the individual firm, showing how to evaluate and ... Show synopsis

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  • Competitive Advantage: Creating and Sustaining Superior Performance (Free Press) – Hardcover (1985)
    by Michael E Porter

    Competitive Advantage: Creating and Sustaining Superior Performance

    Hardcover, Free Press
    1985
    English
    557 pages

    ISBN: 0029250900
    ISBN-13: 9780029250907

    "Competitive Advantage" introduces a tool that may be used to diagnose and enhance competitive advantage: the value chain. Value-chain analysis allows the manager to separate the underlying activities a firm performs in designing, producing, marketing, and distributing its product or service. It is these activities from which competitive advantage ultimately stems. By showing how all the firm's activities can be examined in this integrated way, Porter provides a practical perspective on competitive strategy.

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