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ISBN: 0007256531 / ISBN-13: 9780007256532

Predictably Irrational: The Hidden Forces That Shape Our Decisions

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Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly ... Show synopsis

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  • Predictably Irrational: The Hidden Forces That Shape Our Decisions (HarperCollins Publishers Ltd) – Mass-market paperback (2008)
    by Dan Ariely

    Predictably Irrational: The Hidden Forces That Shape Our Decisions

    Mass-market paperback, HarperCollins Publishers Ltd
    2008
    304 pages

    ISBN: 0007256531
    ISBN-13: 9780007256532

    Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions? In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, ... Show more

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Reviews of Predictably Irrational: The Hidden Forces That Shape Our Decisions

Overall customer rating: 4.834
Thomas J

Great book

by Thomas J on Aug 1, 2013

Great book at a good price. Very good. Real good. Yes, yes, yes, yes, yes More

Cosma Alexandru

Love it!

by Cosma Alexandru on Aug 16, 2012

I loved riding this book. Easy to read and easy to understand and to get an insight in a complicate issue of making decision. More

WayneBNorris

Excellent recap of human frailties

by WayneBNorris on Feb 10, 2011

I want to know how Ariely got his job!!! I want one just like it. The book is a light skim over the very serious subject of Behavioral Economics, and as such, has stuff of great value to anyone in sales, marketing, or the human race. It is the deeper aspects he did NOT address that I find profound ... More

JFB19012

Monumental Impact

by JFB19012 on Sep 27, 2008

Behavioral psychology and, specifically, behavioral economics (the subject of this book) clearly have much to offer us all in understanding our business and personal relationships and for developing better ways to collaborate and be effective as individuals, organizations, and as a nation. Dr. Ariely ... More

kingkong

For business marketing and psychology

by kingkong on Sep 25, 2008

This book is written by a economy professor whose interest is in economical behavior. It is easy to read; it's like novel. It tells stories and it's like giving lecture on the book. It's suitable for business in terms of marketing, and psychology in terms of decision making. More

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