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Since its first publication, Serious Creativity has established itself as the standard textbook on creativity. Creativity is no longer a matter of ...Show synopsisSince its first publication, Serious Creativity has established itself as the standard textbook on creativity. Creativity is no longer a matter of old-fashioned brainstorming and hoping that ideas will somehow happen. There are now formal tools that can be used deliberatively and systematically.Edward de Bono, the originator of lateral thinking and widely acknowledged leading international authority in the field of creative thinking, writes with twenty-five years of experience and a long list of prominent clients behind him (Du Pont, Exxon, Shell, Ford, IBM, British Airways, Ciba Geigy, Citibank to name only a few...)By learning his methods of 'serious' creativity, which are now widely in use and have stood the test of time, 'conformists' can become more creative than 'the rebels'. Creativity need no longer be a mystery or a special gift - it is a skill that can be learned and applied.Hide synopsis
Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas (HarperCollins Publishers Ltd) – Hardcover (1992)
by
Edward De Bono
Hardcover, HarperCollins Publishers Ltd 1992
English
338 pages
ISBN: 0002551438 ISBN-13: 9780002551434
Creativity is becoming increasingly important for all businesses as competition intensifies because to act creatively is the best and cheapest way to get added value out of existing resources and assets. In this book, the author brings up-to-date the core concept of his book "Lateral Thinking".Creativity is becoming increasingly important for all businesses as competition intensifies because to act creatively is the best and cheapest way to get added value out of existing resources and assets. In this book, the author brings up-to-date the core concept of his book "Lateral Thinking".Hide
Description:Very Good. Used-Very Good. Ships from UK in 48 hours or less ...Very Good. Used-Very Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support the African Children's Educational Trust (A-CET). Ex-library, but has been well cared for. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Through our work with A-CET we have helped give hundreds of young people in Africa the vital chance to get an education. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
Description:Good. The book has been read but remains in clean condition. All...Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. 338 p.
Description:Used-Good. This book is in good condition. All pages are intact...Used-Good. This book is in good condition. All pages are intact, there are no tears to the book and the book is nice and clean. The pages might be slightly dog eared through previous use and textbooks might have a small amount of highlighting but nothing which will obstruct getting the maximum out of the book. Customers are protected by 100% refund guarantee if they are not happy.
Description:Used-Good. Book in good or better condition. Dispatched same...Used-Good. Book in good or better condition. Dispatched same day from US or UK warehouse.
