This beginners' guide to creating a viable online business has been expanded to include coverage on developing online sales catalogs, direct ...Show synopsisThis beginners' guide to creating a viable online business has been expanded to include coverage on developing online sales catalogs, direct marketing strategies, researching target markets and competition, and using new technologies to speed the launch of business. The CD includes Internet access software, hyperlinks to useful Web sites, and more.Hide synopsis
Description:New. Starting an Online Business for Dummies, 7th Edition is a...New. Starting an Online Business for Dummies, 7th Edition is a friendly reference for novice readers interested in gaining the skills to establish an online aspect to a brick-and-mortar business or to build an online business from the ground up. The book is aligned to help you first get your website up and going and provides you with ideas on how to research in order to find areas that are hot. Then the book tells you how to market your website and provide great service to keep customers happy and coming back. The book then explains how to find new markets to expand Introduction Part I: Launching Your Online Business Chapter 1: New Tools and Strategies for Your Online Business Chapter 2: Opening Your Online Business Chapter 3: Choosing and Equipping Your New E-Business Chapter 4: Selecting Your E-Commerce Host and Design Tools Part II: Creating a Business Website Chapter 5: Organizing Your Business Presence and Attracting Customers Chapter 6: Making Shopping Easy on Your E-Commerce Site Chapter 7: Accepting Payments Chapter 8: Communicating with Customers and Building Loyalty Chapter 9: Sourcing Worldwide for Your Business Part III: Social Networking and Marketing Chapter 10: Advertising and Publicity: The Basics Chapter 11: Search Engine Optimization Chapter 12: Location, Location, Location Marketing Part IV: Expanding Beyond Your Website Chapter 15: Moving to Specialty Marketplaces Chapter 16: Managing and Growing Your Online Business Part V: Keeping Your Business Legal and Fiscally Responsible Chapter 17: Keeping It All Legal Chapter 18: Online Business Accounting Tools Part VI: The Part of Tens Chapter 19: Ten Ways to Reach Mobile Shoppers Chapter 20: Ten Ways to Develop a Platform Index Printed Pages: 460..
Description:New. 100% Money Back Guarantee. Brand New, Perfect Condition. We...New. 100% Money Back Guarantee. Brand New, Perfect Condition. We offer expedited shipping to all US locations. Over 3, 000, 000 happy customers. Trade paperback (US). Glued binding. 440 p. Contains: Illustrations, black & white, Tables, black & white, Figures. For Dummies.
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