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Just Ask a Woman: Cracking the Code of What Women Want and How They Buy
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Just Ask a Woman: Cracking the Code of What Women Want and How They Buy

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"Just Ask a Woman" is a guide for marketers, advertisers, and brand managers on how to tap into female consumers' needs, written by the founder of a consultancy dedicated to marketing to women, Mary Lou Quinlan. Hide synopsis

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  • Just Ask a Woman: Cracking the Code of What Women Want and How They Buy

    Hardcover, 2003

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