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Words That Work: It's Not What You Say, It's What People Hear

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Luntz offers a behind-the-scenes look at how the tactical use of words and phrases--the power of language--affects political choices, purchases, and ... Show synopsis

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Reviews of Words That Work: It's Not What You Say, It's What People Hear

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  • Slick Huckster Oct 6, 2011
    by Syeus M

    Frank Luntz writes enthusiastically of he work he did with Gingrich to create the Contract for America. What he avoids is the damage his word play caused in the minds of people against whom this document was crafted.
    Luntz works for his monied masters to further protect their corporations and banks. He has no concern for the effect his work may have upon the ordinary person in the USA.
    He is clever but for the wrong group and reasons.

  • a must read Mar 6, 2008
    by jvojvo

    republican or democrat, you gotta read this book; well-written, enjoyable and instructive.

  • The master May 11, 2007
    by Cardo

    The communication master strikes again. Those who don't read this are likely to end up in his next book as examples of pr disasters. Should be required reading in law school so corporate lawyers dont stop companies from getting their message out.

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