Business in Context: An Introduction to Business and Its Environment
by David Needle
This is one of six books in the "Business in Context" series, which provides texts for introductory business courses that are business-oriented ... Show synopsis This is one of six books in the "Business in Context" series, which provides texts for introductory business courses that are business-oriented rather than discipline-oriented. "Business in Context" is the central book in the series. It serves as a stand-alone introduction to business studies, as well as a description and analysis of the common business model on which all books in the series are based. It examines influences operating at all levels within the business world and their apparent effects on business practices and procedures. At one end of the scale the student is introduced to influences which have a significant effect on business at the functional departmental level; at the other end of the scale the reader is shown ways in which cultural differences, economic activity and the degree of state intervention can exert their own powerful effects on business at a macro level. Each of the other five books in the series are interlinked with this central volume, as well as being suitable for independant use and recommendation. Case studies, highlighted key concepts, recommended further reading, questions and exercises are included in all chapters. This book should be of interest to degree, diploma and postgraduate students on management and business studies courses.