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Principles of Marketing

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For Principles of Marketing courses that require a comprehensive text Help students learn how to create customer value and engagement In a fast ... Show synopsis

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Reviews of Principles of Marketing

Average rating
4.000
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  • Good Book Feb 28, 2011
    by vr408

    Very informational book. Good for College Student.

  • Good Aug 26, 2010
    by chimpan74

    Good book. Good examples and cases. Great explanations. Recommended.

  • good general text Jul 29, 2008
    by DLEHSD

    something for everyone. broad general text. gives you things to think about. more for traditional marketing of things than ideas and intangibles. not as strong in marketing services and technologies but still causes you to think about issues.

  • Customer Rating: 4 out of 5 4 out of 5
    Would recommend?: Yes  1 out of 1

See all reviews of Principles of Marketing by KOTLER