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Marketing Management


For Principles of Marketing courses that require a comprehensive text Help students learn how to create customer value and engagement In a fast ... Show synopsis

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Reviews of Marketing Management

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  • Feb 24, 2011
    by IC

    Very good book for a Master degree. Excellent vendor service.

  • very fast shipping and excellent book Sep 9, 2010
    by Keila U

    Great service, great shipping ... I would recommend this seller.

  • In good shape, thanks! Jun 3, 2010
    by KatieLynn12

    Good shape of the book, came two days after I ordered it (it was shipped ground) and I couldn't be more pleased at the price. Great job!

  • good for school Oct 1, 2009
    by scoobygirl

    over all this book is simple to understand - not too much fancy wording :) - if your teacher picks this book you will be ok. not really a casual fun reading but you cant have everything in school books.

  • A handy good resource Feb 6, 2009
    by Suzanne40

    Marketing Management: This book by Philip Kotler describes the complex marketplace of all its facets, with many real life examples, pictures, graphs and other illustrations which helped me to understand all the relevant terms in simple easy words. I didn't have to struggle to understand what marketing management is and all about.I am looking forward to read its future editions.

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