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International Marketing


In this era of rapid global economic growth and change, an understanding of how marketing is impacted by culture and society is vitally important. ... Show synopsis

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Reviews of International Marketing

Average rating
5 out of 5 stars
  • International MKTG Oct 10, 2014
    by Rob

    The text is great for relating daily experiences with the business content. It includes every country possible for this global marketing experience. It reminds you to pay attention to details in cultures including little subtle differences that might make or break a business option. Lots of visuals.

See all reviews of International Marketing by Philip R Cateora