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Influence: The Psychology of Persuasion

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Influence, the classic book on persuasion, explains the psychology of why people say "yes"--and how to apply these understandings. Dr. Robert ... Show synopsis

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Reviews of Influence: The Psychology of Persuasion

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  • Great book with much insight Aug 23, 2009
    by TWL558711

    This was recommended to me by a senior program manager. It presents a lot of interesting research and detail on how people are persuaded to do things. The author gets a little preachy in some places, but that does not seriously distract from the book. This is great information to be aware of for anyone working with customers.

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