Easy to understand Great marketing textbook Dec 11, 2008
I just finished taking this class this semester and this book was informative and easy to understand. Chapter questions in the back of each chapter helped greatly and the charts and graphs are also very easy to understand. The author gives great examples of companies that used the various marketing strategies.
If your a student and taking this class for the very first time you will not have trouble understanding any of the chapters. Easy read and informative.