Find Your Next Favorite Book
New books for fans of fiction
Our Money-Back Guarantee

Contemporary Advertising


"Contemporary Advertising, 11/e", is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is ... Show synopsis

Find your copy

Buy it from  $0.99
Buy new from  $0.99
Collectible from  $6.69
Change currency

Reviews of Contemporary Advertising

Average rating
5 out of 5 stars
  • All about advertising Aug 9, 2011
    by GEORGE B

    "Contemporary Advertising" is a comprehensive book about what is advertising in its various forms.

    It distinguishes from other books about advertising through readability; it is not just a dry manual, it is written with style and has many stories.

    Also, it makes us understand how advertising is related with the marketing processes and general business strategy.

    A great tool for every student in advertising and marketing area.

See all reviews of Contemporary Advertising by William F Arens

Get $300 in coupons and other goodies. Sign up for newsletter No, thank you.

You're signed up (and we you). Watch for our Welcome e-mail and your first coupon. Thanks!