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Contemporary Advertising

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"Contemporary Advertising, 11/e", is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is ... Show synopsis

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Reviews of Contemporary Advertising

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5.000
5 out of 5 stars
  • All about advertising Aug 9, 2011
    by GEORGE B

    "Contemporary Advertising" is a comprehensive book about what is advertising in its various forms.

    It distinguishes from other books about advertising through readability; it is not just a dry manual, it is written with style and has many stories.

    Also, it makes us understand how advertising is related with the marketing processes and general business strategy.

    A great tool for every student in advertising and marketing area.

See all reviews of Contemporary Advertising by William F Arens

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