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Consumer Behavior

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This revision of a classic text retains the market segmentation approach that has set the standard for consumer behavior study through 6 editions. ... Show synopsis

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Reviews of Consumer Behavior

Average rating
4.667
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  • May 20, 2010
    by stormin

    Has a lot of great information. I used it for a class and was very helpful. Easy to read and interesting case studies.

  • Nice book of Consumer Behavior Mar 12, 2010
    by Mri3L

    Great! Realy good book for the consumer behavior and marketing dessitions

  • Customer rating: 5 out of 5 5 out of 5
    Would recommend?: Yes  0 out of 1

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