May 20, 2010
by stormin
Has a lot of great information. I used it for a class and was very helpful. Easy to read and interesting case studies.
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This revision of a classic text retains the market segmentation approach that has set the standard for consumer behavior study through 6 editions. ... Show synopsis
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Reviews of Consumer Behavior
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Nice book of Consumer Behavior Mar 12, 2010
by Mri3L
Great! Realy good book for the consumer behavior and marketing dessitions
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