Our Money-Back Guarantee

Marketing Theory: Foundations, Controversy, Strategy, and Resource - Advantage Theory

by

One of the true classic texts in marketing is now thorougly revised and updated. The book combines earlier

Find your copy

Change currency

Reviews of Marketing Theory: Foundations, Controversy, Strategy, and Resource - Advantage Theory

Be the first to
write a review

Love it or loathe it?

Share your opinion with others.