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Nudge: Improving Decisions about Health, Wealth, and Happiness

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Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; ... Show synopsis

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Reviews of Nudge: Improving Decisions about Health, Wealth, and Happiness

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  • a great article Sep 3, 2009
    by roadwarriortoo

    Here is the big idea. . .

    By carefully designing the way people can choose within a universe of options you can direct them to choices you think are good for them while preserving their freedom of choice. For example, when one goes to get a driver's license and is presented with the option to be an organ donor many more people will sign up to be a donor if that is the default option, even though they could easily decline with the click of a mouse or a mark with a pencil. On the other hand, if the default option is not to participate, many fewer will.

    Nudge makes a good point, but it's not enough for a book. Check it out of the library. Read the condensed version. Just read this review and extrapolate. It's a useful premise but could have been fully communicated in a long magazine article. I could have stopped reading 1/3 of the way through and not missed anything.

  • Interesting read Apr 23, 2009
    by mperloe

    I'd recommend this to anyone who wants to understand how change is orchestrated.

  • Customer rating: 5 out of 5 5 out of 5
    Would recommend?: Yes  1 out of 1

See all reviews of Nudge: Improving Decisions about Health, Wealth, and Happiness by Richard H Thaler, Cass R Sunstein

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