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Sports Marketing: A Strategic Perspective

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Sports Marketing: A Strategic Perspective - Shank, Matthew D

For Sports Marketing courses offered in Business and/or Sports Administration programs. Keeping pace with the ever-changing environment of the sports world, Matt Shank takes a strategic business perspective and goes behind the scenes of sports marketing. Fully updated with new examples, the third editon is organized around a strategic marketing ... Read More

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Sports Marketing: A Strategic Perspective 2008, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780132285353

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Sports Marketing: A Strategic Perspective 2008, Pearson

ISBN-13: 9780138137458

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Sports Marketing: A Strategic Perspective 2004, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780131440777

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Sports Marketing: A Strategic Perspective 2004, Prentice-Hall, Harlow

ISBN-13: 9780131293854

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Sports Marketing: A Strategic Perspective 2001, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780130407917

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Sports Marketing: A Strategic Perspective 1999, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780136218715

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