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Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring ... More

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This concise new text covers all the traditional topics of the course, and also contemporary subjects such as data warehousing, Web site management, ... More

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The marketing of services is fast becoming the hot new field on both domestic and international fronts. This stimulating textbook is the first to ... More

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Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of ... More

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This book provides a strong foundation in the basic principles of advertising and promotion and gives readers an integrated learning experience. It ... More

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Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring ... More

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Understand the business of sports through a practitioner's perspective. Written from the perspective of those who've been actively involved in the ... More

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This comprehensive collection of 38 cases selected from Ivey Publishing helps students understand the complex issues that marketing professionals ... More

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This supplemental package consists of booklet and disk, and is available from Prentice-Hall. The IMC Plan Pro disk provides an exercise for a ... More

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This volume takes a broader approach than Advertising or Promotions surveys and gives readers an "integrated" learning experience by incorporating ... More

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At your fingertips--find advertising terms and concepts quickly and easily in this A-Z reference guide!As with many institutions, advertising has ... More

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Concise Encyclopedia of Professional Services Marketing provides readers with a detailed account of the concepts and strategies necessary to ... More

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Operating a service is very different from operating a manufacturing plant or a retail store. Marketing a service also requires a different approach ... More

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The purpose of the book is to provide insurance practitioners, consumers, and students with definitions of common insurance terms in both the ... More

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