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World's Greatest Brands: An International Review by Interbrand

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World's Greatest Brands: An International Review by Interbrand - Interbrand Group, and Interbrand

The importance of brand-name identification is not taken lightly (especially by their owners). It can make or break an organization. By focusing on over 300 of the world's leading trademarks, Interbrand provides an overview of the brand arena. Industries covered range from automobiles to financial services. Describes what makes each brand powerful ...

World's Greatest Brands: An International Review by Interbrand 1992, Wiley, New York, NY

ISBN-13: 9780471572831

Hardcover

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