Winning at New Products: Accelerating the Process from Idea to Launch

by

Write The First Customer Review
Winning at New Products: Accelerating the Process from Idea to Launch - Cooper, Robert Gravlin

The landmark book that defines successful product development has been revised, updated, and expanded for the next generation of product leaders. Cooper demonstrates with compelling evidence why consistent product development is so vital to corporate growth.

Winning at New Products: Accelerating the Process from Idea to Launch 2001, Basic Books, New York, NY

ISBN-13: 9780738204635

3rd edition

Trade paperback

Select