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When Good Companies Do Bad Things - Schwartz, Peter, and Gibb, Blair

A good reputation is certainly an asset for any company, but to a public that has raised its expectations of business' responsibility to society, being good just isn't good enough. More than public relations posturing or kowtowing to political correctness, social responsibility in corporations is proving essential to the long-term success of ...

When Good Companies Do Bad Things 1999, John Wiley & Sons, New York, NY

ISBN-13: 9780471323327