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Total Global Strategy - Yip, George S., and Hult, G. Tomas M.

A uniquely integrated view of the global strategy issues facing firms today. Written by the subject's leading academic authorities, this highly readable text (a student favorite) addresses the most challenging task faced by multinational companies--how to deal with globalization and the resulting need for globally integrated strategies. The third ...

Total Global Strategy 2011, Prentice Hall, Upper Saddle River

ISBN-13: 9780136089834

3rd Revised edition

Paperback

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Total Global Strategy 2011, Pearson

ISBN-13: 9780132374729

International ed of 3rd revised edition

Paperback

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