A uniquely integrated view of the global strategy issues facing firms today. Written by the subject's leading academic authorities, this highly readable text (a student favorite) addresses the most challenging task faced by multinational companies--how to deal with globalization and the resulting need for globally integrated strategies. The third ...
A uniquely integrated view of the global strategy issues facing firms today. Written by the subject's leading academic authorities, this highly readable text (a student favorite) addresses the most challenging task faced by multinational companies--how to deal with globalization and the resulting need for globally integrated strategies. The third edition--in addition to featuring new coauthor Tomas Hult--presents a complete rewrite of all chapters, a more integrated view of eBusiness and service issues, and a new slate of innovative, practical examples in the text and case vignettes.
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New in new dust jacket. International Edition, Brand New. ISBN and Cover Page differs, Contents similar to US edition. Access code or CD not available. Choose Expedited shipping for delivery in 3 to 5 business days. Legal to use despite any disclaimer on cover as per US courts. Shipping to PO Box Addresses available. Customer satisfaction guaranteed.
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