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This Business of Music Marketing & Promotion

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An invaluable guide to planning and producing a complete marketing campaign for selling music to the listening public, this book arms readers with ... Show synopsis

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Reviews of This Business of Music Marketing & Promotion

Overall customer rating: 4.000


by SPauling on Mar 23, 2008

If a client walks into the marketing department of a music label and tells a panel that his work ?embodies creative expression unencumbered by commercial considerations,? some might begin to worry (Lathrop 28). However, after understanding This Business of Music Marketing and Promotion, one should be ... More


good info easy read

by followtheheard on Jul 19, 2007

the book has a lot of information that can help any artist begin making marketing plans and its not written in a text book format so its an easy read my only problem with it is its a little outdated, although most of the information is still applicable More

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