Two years ago George Lakoff published the bestselling "Don't Think of an Elephant!" Its account of the conservative monopoly on effective framing touched off a national discussion about political language. It also gave rise to a chorus of pleas for more: * What is the progressive vision of America; * Why progressive values are America's values; ...
Two years ago George Lakoff published the bestselling "Don't Think of an Elephant!" Its account of the conservative monopoly on effective framing touched off a national discussion about political language. It also gave rise to a chorus of pleas for more: * What is the progressive vision of America; * Why progressive values are America's values; * How frames are necessary to serve the truth; * Why sloganeering alone doesn't work; * How progressives trap themselves and how they can escape those traps; and * How political arguments and narratives can be put together to counter the Right. "Thinking Points" satisfies that call with a bold, concise, and systematic explanation of how conservatives think and use language and how progressives can fight back . Lakoff and the Rockridge Institute offer a new understanding of the so-called political center and explain why the most effective way to appeal to those who identify themselves as moderates or conservatives is to remain true to progressive values. This book is essential reading for anyone who wants to participate in shaping an America that serves the common good."
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This is a small book, clear and well written. It doesn't belabor it's points and waste pages on examples and anecdotes that only tangentially bear on the subject matter. There are plenty of good ideas and things to think about and this little volume clearly establishes a base for changing the political dialog. One only hopes that the politicians the book is designed to influence are reading it and taking its message to heart.
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