The Ultimate Marketing Plan: Find Your Most Promotable Competitive Edge, Turn It Into a Powerful Marketing Message, and Deliver It to the Right Prospects

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The Ultimate Marketing Plan: Find Your Most Promotable Competitive Edge, Turn It Into a Powerful Marketing Message, and Deliver It to the Right Prospects - Kennedy, Dan S

Marketing starts with putting together the best, most promotable message possible that truthfully represents the "goods" you have. And that message has to highlight a "USP" -- a unique selling proposition. The Ultimate Marketing Plan will equip readers with the tools they need to find their own "USP" for all their products, services, or businesses ... Read More

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