Back to School Free Shipping & Discounts! Get the code »

The Strategy and Tactics of Pricing: A Guide to Growing More Profitably

by

Write The First Customer Review

For undergraduate introduction to Market Pricing courses. A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricing shows readers how to manage markets strategically-rather than simply calculate pricing based on product and profit-in order to improve their competitiveness and the profitability of their offers. The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today's markets. ...

The Strategy and Tactics of Pricing: A Guide to Growing More Profitably 2016, Prentice Hall, Boston, MA

ISBN-13: 9780136106814

5th edition

Hardcover

Select
The Strategy and Tactics of Pricing: A Guide to Growing More Profitably 2005, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780131856776

4th edition

Hardcover

Select
The Strategy and Tactics of Pricing: A Guide to Growing More Profitably 2005, Pearson Education (US), Philadelphia

ISBN-13: 9780132043588

4th International edition

Paperback

Select