The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises, and Resources

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The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises, and Resources - Rackham, Neil

Put into practice today's winning strategy for achieving success in high-end sales! "The SPIN Selling Fieldbook" is your guide to the method that has revolutionized big-ticket sales in the United States and globally. It's the method being used by one-half of all Fortune 500 companies to train their sales forces, and here's the interactive, hands ...

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