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The People's Tycoon: Henry Ford and the American Century

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In this major new biography of one of the architects of modern America, Steven Watts shows readers an entrepreneur whose affordable car triggered the consumer revolution, but who, in his private life and public pronouncements, rejected consumerism.

The People's Tycoon: Henry Ford and the American Century 2006, Vintage Books USA, New York, NY

ISBN-13: 9780375707254

Trade paperback

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The People's Tycoon: Henry Ford and the American Century 2005, Knopf Publishing Group, New York, NY

ISBN-13: 9780375407352

Hardcover

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