The Medici Effect: What Elephants and Epidemics Can Teach Us about Innovation

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The Medici Effect: What Elephants and Epidemics Can Teach Us about Innovation - Johansson, Frans

Sharing vivid stories from the domains of business, science, art, and politics about "intersections"--the space in which established ideas clash and combine with insights to create new ideas--Johansson reveals how readers can turn ideas into path breaking innovations.

The Medici Effect: What Elephants and Epidemics Can Teach Us about Innovation 2006, Harvard Business School Press, Boston, MA

ISBN-13: 9781422102824

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