The Market Structure of Sports

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Through a detailed economic assessment of the current business of professional sports and prospects for the future in the United States, Scully examines the factors that determine players' salaries; management practices and franchise values; and long-term, short-term, and corporate ownership. Scully shows, for example, that while the economic growth of the last two decades was fueled primarily by sales of television rights, the broadcast market has become saturated and teams will have to look elsewhere for income in the ...

The Market Structure of Sports 1995, University of Chicago Press, Chicago, IL

ISBN-13: 9780226743950

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The Market Structure of Sports 1995, University of Chicago Press, Chicago, IL

ISBN-13: 9780226743943

Hardcover

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