The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands - Kapferer, Jean Noel, and Bastien, Vincent

"The Luxury Strategy" has established itself as the definitive work on the essence of a luxury strategy, providing a thorough understanding of the unique (and often paradoxical) rules for successful luxury brand management. Completely revised and updated, the second edition of this classic text explores the diversity of meanings of "luxury" across ... Read More

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands 2012, Kogan Page Ltd, London

ISBN-13: 9780749464912

Hardcover

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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands 2009, Kogan Page, London, England

ISBN-13: 9780749454777

Hardcover

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