New. This item is printed on demand. Analyzing economic, political, technological, and socio-cultural trends that began in the early 1980s, the authors offer a compelling scenario for how the next 20 years are likely to unfold.
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Publishers Weekly, 1999-09-20 Based on an article originally published in Wired, this book suffers from the expansion, as the authors have to keep finding ways of telling readers that things will be great in the near future. Schwartz is chairman of Global Business Network, a consulting firm; Leyden was managing editor of Wired; Hyatt teaches at the Stanford Graduate School of Business. Written with the same optimism about the economy as Dow 36,000 (Forecasts, Aug. 30), this sunny look at the future goes beyond the stock market to take an upbeat gander at the way we will live in the next century. To say that the authors are bullish is an understatement. Alternative energy sources, biotechnology and increased productivity figure prominently in their rosy scenario?the key to which is continued and extended economic growth in the developed world, which will trickle down to the developing world and create a global middle class. But in their zeal to describe how all parts of the world will participate in and benefit from the long boom, the authors make sweeping and potentially offensive generalizations: Asians, for example, while not good at "improvisation," are "extremely adept at mastering set courses and memorizing?far better than" Westerners. The authors are on safer ground discussing technology, but their attitude toward this future is entirely passive. They give the impression that we will all sit back and marvel at the forthcoming human accomplishments, and that this will provide the chief pleasure in the future. Yet their vision is exciting, and the authors articulate it with the panache of Alvin Toffler?and the kind of wide-eyed confidence in the future that characterized the 1939 World's Fair. (Oct.) Copyright 1999 Cahners Business Information.
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