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The Invisible Touch: The Four Keys to Modern Marketing

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The Invisible Touch: The Four Keys to Modern Marketing - Beckwith, Harry

Following the bestselling success of "Selling the Invisible, " marketing expert Harry Beckwith reveals how to attract more clients and keep them satisfied. Moving beyond the basic principles of the first book, he promotes four keys to modern marketing: price, brand, packaging, and relationships.

The Invisible Touch: The Four Keys to Modern Marketing 2009, Business Plus

ISBN-13: 9780446699839

Trade paperback

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The Invisible Touch: The Four Keys to Modern Marketing 2001, Texere Publishing

ISBN-13: 9781587990670

Trade paperback

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The Invisible Touch: The Four Keys to Modern Marketing 2000, Warner Books (NY), New York, NY

ISBN-13: 9780446524179

Hardcover

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The Invisible Touch: The Four Keys to Modern Marketing 2000, Hachette Audio

ISBN-13: 9781570428548

Abridged

Audiobook cassette

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