The Invisible Computer: Why Good Products Can Fail, the Personal Computer Is So Complex, and Information Appliances Are the Solution

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The Invisible Computer: Why Good Products Can Fail, the Personal Computer Is So Complex, and Information Appliances Are the Solution - Norman, Donald A

Customers want products that offer convenience, ease of use, and pleasure. To suit today's computer market, Norman, an executive at Hewlett-Packard, shows that companies must start with an understanding of user needs first, and technology last--the opposite of how things are done now. 28 illustrations.

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