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The Evolution of New Markets


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The Evolution of New Markets - Geroski, Paul

How do markets evolve? Why are some innovations picked up straight while others take years to be commercialized? Are there first-mover advantages? Why do we behave with 'irrational exuberance' in the early evolution of markets as was the case with the boom? This book explains in a refreshingly clear style how markets develop. His purpose ...

The Evolution of New Markets 2003, OUP Oxford, Oxford, England

ISBN-13: 9780199248896