The Electronic Retailing Market - Packaged Facts Inc, and Lastpackaged Facts Inc

This study features a series of competitive profiles in which leaders in each of the three major electronic retailing markets reveal the strategies they used against the competition. It discloses the secrets behind the success and sustained growth of QVC, HSN, Hawthorne Communications, Regal Group, CompuServe, The Interaxx System and other market ...

The Electronic Retailing Market 1996, Wiley, New York, NY

ISBN-13: 9780471133582