The Dynamics of Mass Communications: Media in the Digital Age

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Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and nonmajors alike. This new edition embraces the digital age with a free Student DVD that adds video and interactivity to the student's textbook experience and brings students up-to-date on the latest developments in mass communication - from the emerging role of cell phones and iPods in the mass media mix to the growing impact of blogs ...

The Dynamics of Mass Communications: Media in the Digital Age 2006, McGraw-Hill Humanities/Social Sciences/Languages

ISBN-13: 9780073268705

9th edition

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