Fair. This is a used book. Potential defects may exist (folds, creases, highlighting, writing/markings, staining, stickers and/or sticker residue, ETC. ) COAS Books, A Bookstore for Everyone. Buy with confidence-Satisfaction Guaranteed!
Fine in Fine jacket. 8vo-over 7¾"-9¾" tall. "THE DO-IT-YOURSELF DIRECT MAIL HANDBOOK is not just another book on selling by mail. It is a complete how-to-do-it source. The newspaper sends around their advertising staff. So do the radio and TV stations. Yellow Pages, magazines, billboards-all have salespeople coming in to sell you their media with instruction on how-it-works. But who comes around to see you and tells you how to use direct mail, the fastest growing advertising medium in the world? It's up to you. And this book tells you how. " This book has 202 pages.
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