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The Discipline of Market Leaders

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The Discipline of Market Leaders - Treacy, Michael, and Wiersema, Fred

New in paperback--the bold new strategy for reinventing competition, written by the authors of the popular Reengineering the Corporation. Treacy and Wiersma describe in detail how companies such as Wal-Mart, Southwest Airlines, Charles Schwab, and Intel are creating havoc for their competitors by raising and reshaping customers' value expectations.

The Discipline of Market Leaders 1997, Basic Books (AZ), Reading, MA

ISBN-13: 9780201407198

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