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The Decisive Moment: How the Brain Makes Up Its Mind

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Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate or we 'blink' and go with our gut. But as scientists break open the mind's black box with the latest tools of neuroscience, they're discovering this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason - and the precise mix depends on the situation. When buying a house, for example, it's best to let our unconscious mull over the many variables. But when we ...

The Decisive Moment: How the Brain Makes Up Its Mind 2010, Canongate Books Ltd, Edinburgh

ISBN-13: 9781847673152

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The Decisive Moment: How the Brain Makes Up Its Mind 2009, Canongate Books Ltd, Edinburgh

ISBN-13: 9781847673138

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The Decisive Moment: How the Brain Makes Up Its Mind 2009, Canongate Books Ltd, Edinburgh

ISBN-13: 9781847673145

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